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0365 mail ends up in Outlook 2010 junk folder

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I've just done a trace on some emails that are ending up in peoples junk folder. Within the portal of O365 it gives a status of "Delivered" and no mention of Spam.

They are professional html newsletters being sent from a 3rd party provider. Yes there are links and logos in the newsletter but no spelling mistakes.

Since O365 says delivered can I take it that whitelisting the sending domain in O365 would not make any difference and what I have to do is modify the junk folder settings in Outlook ?

Thanks


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